The NEW? competence for organizational survival
It’s true, all of life mirrors all of life… Everything in the universe is bound by the laws of the universe..entropy, friction, the law of conservation of momentum..All great societies rise up, consolidate, stagnate and perish or become irrelevant..Every innovation will be out-innovated over a period of time..And so on..
The world has always been in a state of change…But in the last 2 decades, change has changed… The rate of change, and the impact of change have altered radically. And this in turn has affected business and organizations…radically.
The rules of success and survival have changed.. From the ’20s through to the 80’s, the core competence of a survivor was the ability to Foretell. Envision. To Predict what was going to happen next and get onto it faster than others. And in the last 2 decades a word called PROACTive was born to describe just this competence.
Not any more.
More than ever before, the environment businesses operate in has become dynamic. In the EXTREME.
Things can change in a minute, turn on a dime, organizations can cease to exist over a weekend.
I believe, more than ever before, the core competence today is all about how well an organization is able to REACT to the rapidly changing econospace.
Surviving in business today, is a lot like being able to navigate across shifting sands. We no longer have the ability to predict across a broad horizon. If you can see your way to the next 2 quarters, you’re in luck. In such a situation, your ability to navigate, hence survive, depends on how quickly you are able to sense the moment you put your foot down, and quickly recompensate i.e. REACT. There’s a reason they call it quicksand!
This is a primal skill. This ability to REACT. It is hardwired in our psycho-somatics. However, over prolonged periods of comfort, it tends to atrophy or become desensitised. Hence, organizations that have been around longer, enjoyed good times longer, are slower to react than their entrepreneurial cousins, who are recent startups, and are leaner and more agile.
The next decade is going to belong to organizations that are able to REACT, demonstrate AGILITY, do so RAPIDLY…and the key differentiator will be the ones who take the RIGHT RAPID DECISIONS. Tortoise step over, it’s time for the Rabbit.
Leadership teams will have to focus on how to build the appropriate cultures, structures, capabilities and MIS that enable them to take the RIGHT-RAPID response to the shifting sands.
And here’s another law of the universe…everything in the universe moves from simplicity to greater complexity. Are you ready?
- Sara Holoubek Asks How Resilient is Your Business? (conversationagent.com)
- Minimizing Shatterpoints (christopherspenn.com)
- Les McKeown: The Two Words That Will Save Your Medium or Large Business in the Next 18 Months (huffingtonpost.com)
- Who will drive this change? OD..What’s that?
- Future organizations – Lego blocks?