Save the tiger…
Recently I’ve seen billboards all over the city, and a lot of ad spots on TV put up by Aircell, asking us to “Save the Tiger“, telling us there are only 1400 odd tigers left in the country.
While I am happy to be informed, I am left wondering what is it I can do to save the tiger? I wish someone would tell me that.
I’m also wondering if Aircell thinks I am stupid. That just because they put up signboards all over the city and advertisements on TV, I will see them as a humane company? I’d like to know What is Aircell doing to save the tiger?
Do they think that citydwellers like me are in the habit of going out and shooting a few and these ads will restrain me?
The millions of Rupees they spent on putting up these signboards and advertisements would have been better spent on equipping forest rangers with better equipment, night-vision binoculars, enlarge their salaries, increase the size of the ranger population, invest in better protection around sanctuaries.
I wish the advertising fraternity and corporations would stop taking us for fools, and use these funds more appropriately.
I wish the rich and famous would understand that after they die, they won’t be taking that tiger skin with them, nor will the crushed tiger testicle soup enable them to have better erections.
I wish that when we saw a tiger skin in someone’s home, we were empowered to make a citizen’s arrest on the spot.
I wish governments would stop pampering these kinds of people and put some tough laws in place. If manslaughter can have a death or life sentence, then why not species-slaughter? Which is worse?
Bad behaviour needs to be disincentivised swiftly and firmly. Nothing else will work.