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  1. November 11, 2009 2:17 pm

    Well written. Business never stops in good or difficult times. What normally happens is people look for Value Buys & Organizations need to move up the value chain i.e to say every rupee needs to be more productive.
    Avoiding communication with Customers – external & internal – is suicide. And every organisation needs to operate the Funnel theory which can be put to test during difficult times. Could probably go on & on but…some other time:)

    • gurprrietsiingh permalink*
      November 11, 2009 4:07 pm

      Absolutely! Thanks Anaggh!

  2. Manjiri permalink
    March 30, 2009 12:42 pm

    Congratulations Gurprriet on the well written piece.

    I think when it comes to “Thrill” that for most of us “Instant Gratification” comes naturally, and we have merely extended that to the business space. hence the sales targets and quarterly scramble for numbers, hence the strangle hold of ridiculous compnay plans that barely last two weeks (you will forgive my exaggeration)…

    Who has the time to nurture and reap when April looms and all that matters is what we hunted… Can efforts have a numerical basis that can be tracked? can nurturance, development, interventions have numerical values? how will businesses that have been ‘hunting’ for so long, not ‘track’ paw prints. This is a challenge that most business executives have not been prepared for.

    Very thought provoking article. keep writing.

  3. gurprrietsiingh permalink*
    March 25, 2009 11:36 am

    Actually it’s about cutting back the dollars BUT doing MORE with LESS. Now that gets the brain cranking!

  4. March 25, 2009 11:31 am

    Very true! It’s just not about cutting back your marketing dollars, but how you are deploying them in maximizing returns.

    In my software sales days, I was always told that my personality traits are more like a “farmer”, rather than a “hunter”. Frankly, I give in to the “shoot and kill” instinct so many times. I need to think better!

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